Build Strategies Based on Strengths Within Your Organization
Institutional-specific intervention methods or strategies used by Champion Teams to increase nursing awareness, competency, integration and utilization of genomic information in nursing healthcare delivery are recommended. Because assets and needs are so unique to each setting, not all strategies work equally well. Designing the intervention for your organization requires consideration of potential options that will build on the strengths within your institutional environment.
In this section, let’s look at:
- Items to Consider
- Examples of what other organizations have done
- Implementation of strategies
Items to Consider
- Scope of intervention-how big or small is the target audience for the intervention?
- Targeted audience-what is the knowledge level and gaps within your audience?
- Existing resources-are there resources already available or does your team have the capacity to create something specific to your organization’s needs?
- Potential themes for guiding plans-are there special months/days (i.e., colon cancer awareness day) or special topics your organization already celebrates and could add genetic and genomic information to those educational events?
- Potential incentives-are there ways your organization could recognize staff participation in the intervention encouraging them to participate?
There are varied staff development options for your consideration that were successfully utilized by educators and administrators involved in the Method for Introducing a New Competency into Nursing Practice (MINC) study.(1)
- Journal Clubs: gather for reviews of articles focused on genetic or genomic topics
Poster Fair: hold a contest for the best poster focused on a special theme.
OSF Saint Anthony Medical Center: Call for Posters
DNA DAY-celebration: National DNA Day is a unique day when students, teachers and the public can learn more about genetics and genomics! The day commemorates the completion of the Human Genome Project in April 2003, and the discovery of DNA's double helix in 1953.
Fox Chase PA: DNA Day
DNA Cookies or gummy bears-provide specialty foods to increase awareness of interventions.
Avera McKennan Hospital: Kickoff
Avera McKennan Hospital: Marketing Ideas
- Create a time for the initiative such as Year of the Gene or Nurses Week
February Heart Health Poster
Akron Childrens: Gene Scene Heart
National Family History Day
Hunterdon Healthcare: National Family History Day
National Stroke Month
Texas Health Presbyterian: National Stroke Awareness Month (May)
- Offer Mandatory or Optional Educational Offerings using varied methodologies
- Grand Rounds
- Health Stream/Halogen
- CE Offerings-classes
- Include in Annual Competencies Events
- Competency Fairs
Avera McKennan Hospital: Skills Fair
Avera McKennan Hospital: Skills Fair Flyer
- Incorporate genetic and genomic topics into Conference Presentations
Evidence Based Practice
Avera McKennan Hospital MINC - Evidence Based Practice
Fox Chase PA: Pharmacogenomics and Evidence-Based Practice Module
Beaumont Health System: Genetics & Genomics Ethical Legal Issues
- Quality Improvement
Hunterdon Healthcare: Research Day
- Gene splash (South Shore)
Gene Strand (Central DePage)
Central DuPage Hospital: Genetics Monthly Education January
Central DuPage Hospital: Genetics Monthly Education February
Crossword Puzzles (Texas Health & Providence St Vincent)
Texas Health Presbyterian: Genomics Crossword Puzzle
Providence St. Vincent Medical Center Genetics Crossword
- Genetic Jeopardy (Central DePage)
- Wheel of Genetics
- Once strategies are selected, communication of the plans are important to help all staff to be aware of the opportunity or requirement to participate in the event(s). Take advantage of already existing committees or communication methods to highlight the availability of resources and events.
- Several of the MINC Champion Teams utilized awareness campaigns to gain momentum highlighting the value of genomics for patient care. Two teams created a logo to be used as part of their branding of all messages and events sponsored for this initiative.
- Mobilize members of the Steering Committee or select others as an implementation team. Consideration of bringing others in for assistance such as the marketing group within your setting may help bring new ideas to the group to improve outreach and attendance. The potential for taping live events for web access if available may help expand the audience reached by all your hard work.
- Conduct planned programming. Attention to details such as when, where, and how the educational event will be offered requires organization skills.
- Recognition of staff who attend or contribute to planned events or resources may help increase their interest and participation in achieving genomic competency. Consider building the competency expectations into career ladder expectations or award recognition. Such incentives show the value by leadership of this initiative.